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about“E-commerce Entrepreneurship”,this“Scope concept”It's really too big!!!
especially,Without expression“Self conditions and purpose”On the basis of,No one can provide precision、A substantive answer。
therefore,I suggest beginners learn about it first“E-commerce industry”,Recombine“Self conditions and purpose”reason、Practical evaluation:Which one is more suitable for oneself。
such as:
one、What are the modes of e-commerce platforms?
such as:Comprehensive e-commerce(TaoBao*JD et al)、Social e-commerce(WeChat*Pinduoduo, etc)、Content e-commerce(Little Red Book, etc)、Live e-commerce(Tiktok, etc)wait,Only by understanding“pattern”Only sexual selection。
two、Which e-commerce model am I suitable for?
such as:I am good at writing,Suitable for content;I have many fans,Suitable for live streaming;I can make small videos,Suitable for Tiktok;I am the manufacturer,Suitable for Pinduoduo;I am a distributor,Suitable for Taobao、JD.COM;I'm nobody ,Suitable for Taobao。
three、Have I understood the business structure?
such as:Any business needs a store、product、customer,Converting to e-commerce is also the same,What kind of store is suitable for me to open?What products can I sell to make money from?What high value promotion method do I use?
four、Do I understand the rules of the platform?
such as:Doing Business on Each Platform,The first thing is to understand the rules、Mastering trends,Avoiding pitfalls in actual operations;It's still the same as offline,Understand market management rules、Industry and commerce, etc。
five、Am I proficient in various entrances in the background?
such as:Open a physical store,Must be familiar with fire exits、Location of electricity meters, water gates, etc,The same goes for e-commerce;The more familiar you are with the operation of backend entrances,The better it reflects work efficiency in practical combat。
six、What products can I make money selling?
such as:Don't blindly choose products,What suits others is not suitable for you;therefore,combination“Self conditions(time/energy/ability/Funds, etc)”,What products can be sold with the highest probability of making money。
seven、How do I layout the product hierarchy?
such as:How many products do stores need to list、How to define the main promotion for each product/Auxiliary funds/Profit payment、Visual design of the store、Product marketing planning, etc。
eight、How can I enhance product competition?
such as:New stores and products,Must be valued“Basic optimization”get“Basic traffic”,As initial attribute、price、title/Main image、Details page、Marketing copy、Place the card on the shelf, etc。
nine、Which drainage technique should I choose?
such as:Order acceptance、Through train、Super recommendation、Drilling exhibition、Taokeetc.,What are the common operations and precautions for each skill?What is the underlying logic。
ten、How do I understand the rules of competition?
such as:Competition between keywords、Competition between individual products、Competition between stores, etc,What data is used as the standard、Which dimensions should we start from。
eleven、How do I declare platform activities and plan?
such as:618Great Promotion、99Cost effective section、double11、double12、Tiantian Special Offer、Gold coins、What are the application standards and techniques for activities such as Taobao flash buying?How to plan activity plans to improve effectiveness, and so on。
twelve、How do I want to“Analyze data”Adjusting and optimizing?
such as:What are common data terms?Why is the traffic declining、Why conversion is low、Why is the ranking declining、Why is the click not high,Analyze which data、What details to optimize, and so on。
thirteen、How do I develop a store plan、plan?
such as:Store operation plan、Annual sales target、Quarterly Execution Plan、Monthly Key Work Rules、Weekly goal achievement, etc,Clear thinking、Clear goals,Only then can we have more confidence。
……
When you understand、understand、master、And flexibly apply it“Every detail”,You would think like me that:Doing e-commerce,Just doing business,Not so profound and unpredictable。
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