Transaction scale of China's new retail market and online shopping market

one、The Development Status of China's New Retail Market

With the continuous development and popularization of internet technology，People's consumption habits and patterns are also gradually changing。In this context，The new retail market in China has undergone rapid development。The development of the new retail market is an important trend in the development of e-commerce in China，It combines online and offline sales and services，Using data and intelligent technology to improve sales and service efficiency，Opening up new business models，Promoted the upgrading of consumption and the development of industries。As of2022y12-，The scale of online shopping users in China has reached8.45Billion，Proportion of internet users as a whole79.2%。meanwhile，China's online retail sales have also achieved sustained growth。2022The national online retail sales reached13.79Trillion yuan，Year on year growth4.0%。among，The online retail sales of physical goods have reached11.96Trillion yuan，Year on year growth6.2%，The proportion of total retail sales of consumer goods in society is27.2%。

In the new retail market in China，Showing a trend of rapid growth。according to the statistics，2022The scale of China's new retail market reached336.5USD100mn，Increased year-on-year85.1%。among，The scale of intelligent retail has reached157.9USD100mn，Proportion of the total size of the new retail market46.8%。in addition，Chinese consumers' acceptance of new retail is also gradually increasing。according to the investigation，More than half of consumers expressed willingness to try new retail services，This proportion is still on the rise。

The success of new retail is not just about expanding in volume，More importantly, a three-dimensional retail model has been established to strengthen the joint development of online and offline businesses。Online platforms provide customers with convenient and fast shopping methods，Offline physical stores provide consumers with a better shopping experience and services。in addition，New retail also introduces new technologies，Like artificial intelligence、Big data, etc，Thoroughly renovated and upgraded traditional retail。

two、Transaction scale of online shopping market

The online shopping market in China has shown strong growth momentum in the past few years。Online shopping has become an indispensable part of Chinese consumers' daily lives。This is mainly attributed to a series of policies implemented by the Chinese government to promote the development of e-commerce，And the rapid development and popularization of internet technology。

according to the statistics，2022The transaction scale of China's online shopping market reached10.8Trillion yuan，Increased year-on-year14.6%。among，The transaction scale of the physical goods online shopping market is8.5Trillion yuan，Increased year-on-year16.3%；The transaction scale of the online shopping market for non physical goods is2.3Trillion yuan，Increased year-on-year8.9%。It can be seen that，Online shopping has become an indispensable part of Chinese consumers' daily lives。

In the online shopping market for physical goods，Clothing shoes and hats、Home decoration、Traditional commodities such as food and beverages are the main trading categories。in addition，With the continuous development of internet technology，Intelligent device、Digital products、High end consumer goods such as beauty and skincare have gradually become a new hotspot in the online shopping market。

meanwhile，The online shopping market for non physical goods is also rapidly developing。Mainly including digital entertainment、Online education、Healthcare and other fields。With the popularization of smartphones and mobile internet，And the impact of the COVID-19，The growth rate of the online shopping market for non physical goods has accelerated。

three、Future Development Trends of China's New Retail Market

With the continuous development and popularization of internet technology，China's new retail market will continue to maintain a rapid growth trend。meanwhile，Consumers' consumption habits and patterns are also constantly changing，For convenience、Efficient、Personalized consumer demand is also constantly increasing。therefore，In the future, the new retail market will pay more attention to user experience and data-driven，Intelligence、digitization、Personalization will become the main development trend in the new retail market。

first，Intelligence will become an important feature of new retail。With artificial intelligence、The continuous development of technologies such as the Internet of Things，Future new retail will become more intelligent。for example，Personalized recommendations to consumers through artificial intelligence technology，Intelligent management and tracking of goods through IoT technology，Improving sales and operational efficiency through big data technology, etc。

secondly，Digitalization will also become an important trend in the new retail market。Future new retail will digitize more business processes，Including consumer behavior、Inventory management、Logistics distribution, etc。By digitizing，New retail enterprises can better grasp consumer needs，Optimize operational efficiency，Enhance user experience。

last，Personalization will also become an important trend in the new retail market。With the diversification of consumer demand，In the future, new retail will pay more attention to providing personalized products and services。for example，Analyzing consumer behavior through big data technology，Provide personalized recommendations and services for consumers。

four、Future Development Trends of Online Shopping Market

along with5G、The popularization and maturity of new technologies such as the Internet of Things，The future development of online shopping market will be more diversified and intelligent。

first，Live e-commerce、New e-commerce models such as social e-commerce will continue to maintain a rapid development trend，At the same time, more new e-commerce models will emerge。Live e-commerce through live streaming sales，Enable consumers to have a more intuitive understanding of the product，Improved shopping experience and trust。Social e-commerce through social media platforms，Make shopping more convenient and fun。next，With the advancement of technology and changes in social habits，More new e-commerce models will emerge。

secondly，With the development of IoT technology，Intelligent logistics will also become an important development direction for the future online shopping market。Through IoT technology，Can track and monitor the entire logistics process，Improve the efficiency and accuracy of logistics。meanwhile，It can also provide consumers with more accurate delivery services，Enhance consumers' shopping experience。

last，With the continuous development and application of artificial intelligence technology，Future online shopping will become more intelligent and personalized