optimizationWhatsAppThe first communication strategy：Improve customer response rate and memory retention

In today's foreign trade field，WhatsAppHas become an indispensable online communication bridge。however，Many salespeople are taking their first step——When sending initial warm-up information，Often feeling powerless，Either suffer from a lack of creativity，Either fall into a monotonous template deadlock，as“Hello!，I amXXX，come fromXXXXcompany，We offer highly competitiveXXXproduct，Looking forward to your inquiry”。This type of information often sinks into the sea，Difficult to arouse customers' enthusiasm for response。after all，stayWhatsAppIn this information flood，Customers receive countless types of messages every day，Only unique and valuable content can stand out。

Strategy One：Value first，Building interest resonance

Imagine it，How freight forwarders can win the favor of foreign trade salespersons by relying on customer resources？Similarly，As a supplier，We also need to showcase our unique value to customers。Different from directly promoting products，We can start with the competitive intelligence that customers are most concerned about。such as，In the initial communication，Accidentally mentioning：“I noticed that your company isXXIntense competition between the region and multiple enterprises，Coincidentally, we have a deep understanding of the local market，findXXThe company has recently beenXXThe device adoptsXXtechnology，And our product has been optimized on this basis，Not only is the cost better，The performance is also superior。”This kind of information not only showcases your professionalism，It also provides valuable market insights for customers，Nature can attract their attention。

Strategy 2：Featured display，Inspire the desire to explore

When introducing the company，Why not highlight your differentiated advantages。such as，Emphasize that you will launch a batch of new products every few months，This not only demonstrates the company's innovative strength，Also reserved room for customers' expectations。You can say：“We are always committed to product innovation，It is expected that a batch of newly designed products will be launched next month，I believe it can add many highlights to your market strategy。At that time，I will share the details of the new product with you as soon as possible。”This statement demonstrates your foresight，It has sparked customers' curiosity again，Laying a solid foundation for subsequent communication。

Implementation points：

1. Conduct in-depth research：Before contacting the customer，It is essential to conduct thorough market research，Understand the industry in which the customer operates、Competitor situation and market demand，Ensure that your information is targeted。

2. Personalized customization：Avoid using generic template information，Based on the specific situation and needs of the customer，Tailored communication content。

3. Continuously follow up：After sending the initial information，Maintain an appropriate follow-up frequency，Ensure that customers do not forget your presence。meanwhile，Adjust communication strategies in a timely manner based on customer feedback。

Through the practice of the above strategies，YourWhatsAppThe first communication message will no longer be just a simple self introduction，But rather become a way to attract customer attention、The key to building trust relationships。remember，Only information that truly creates value for customers，Only then can we win their favor and response。